Features

WordPress lead tracking features for local service businesses

Lead Ledger helps you track form submissions, phone clicks, and lead sources with a simple WordPress plugin built for contractors, clinics, and other local businesses.

Free on WordPress.org

Form & phone tracking

  • Contact Form 7, WPForms, Fluent Forms, Ninja Forms, Elementor Pro, Divi & Beaver Builder — unlimited on free
  • Native shortcode form [lead_ledger_form] — unlimited on free
  • Unlimited click-to-call (tel:) tracking with page + device context

Dashboard & lead list

  • Leads this week/month, phone clicks, and 30-day forms-vs-calls chart
  • Traffic funnel chart when page views are enabled (views vs contacts)
  • Top 5 pages and top 5 referrer domains · 10 recent leads
  • Searchable lead list · 7/30/90-day filters · 90-day retention
  • Per-lead JSON export and single-lead delete (GDPR-friendly)

Alerts & onboarding

  • 1 instant email alert address
  • Weekly digest every Monday at 8am (site timezone)
  • 3-step setup wizard with business type presets
  • Basic auto lead quality: lead, suspicious, or spam

Lead Ledger Pro

$69.00 per year

Upgrade when you’re ready to stop missing opportunities — SMS, recovery, attribution, PDF reports, and workflow.

Never miss a lead

  • SMS alerts via your Twilio account (200/mo, quiet hours)
  • Partial submission capture on native forms (email/phone blur)
  • Up to 5 email recipients + routing by any detected form, tel: click, or service type
  • Follow-up reminders and unanswered-lead SLA nudges

Know what works

  • Classified sources: Google Ads, Organic, GBP, Facebook, Direct, Referral
  • UTM campaigns + click IDs (gclid, fbclid, msclkid)
  • Landing page + converting page with first/last-touch toggle
  • Leak fix loop, Action Brief, flagged-leaks chart & PDF email reports

Work the list

  • Status workflow: New → Contacted → Scheduled → Won → Lost with notes
  • Scheduled job dates with today/this-week filters and dashboard stats
  • CSV bulk export, custom date ranges (up to 365 days)
  • Won/lost outcome reasons + optional revenue on closed deals
  • Gravity Forms, Gutenberg block & Zapier webhooks

Works with the forms you already use

Contact Form 7 WPForms Fluent Forms Ninja Forms Elementor Forms Divi Forms Beaver Builder Native [lead_ledger_form] Click-to-call (tel:) Gravity Forms · Pro

Know every lead your website generates.

Track form submissions and phone clicks in one owner-friendly dashboard. Free on WordPress.org.

Download free on WordPress.org Get Pro — $69.00 per year