Gravity Forms guide

How to track Gravity Forms submissions without Google Analytics

Gravity Forms sends email when someone submits — but email is not a lead log. This guide shows how to track every submission in WordPress with Lead Ledger, no GA events required.

Download free on WordPress.org See setup steps

Why Gravity Forms email is not enough

Gravity Forms can email you each submission, and plugins like Flamingo can store messages — but neither gives you a weekly lead count, top pages, or phone-click context alongside form leads.

Google Analytics can count generic events, but setting up form conversion tracking takes time and still does not give you a searchable lead list with contact details.

  • Email gets buried or fails when SMTP breaks
  • No trend chart for forms vs phone clicks
  • GA shows traffic, not a lead log with names and numbers
  • Multiple forms are hard to compare week over week

Track Gravity Forms with Lead Ledger (recommended)

Lead Ledger Pro connects to Gravity Forms with unlimited form connections. Every submission is saved in your WordPress database — even when notifications fail.

  • Searchable lead list with page URL and timestamp
  • Instant email alert + Monday weekly digest
  • Dashboard chart: forms vs click-to-call events
  • Top pages and referrer domains
  • Spam and vendor pitch detection built in

Google Analytics vs Lead Ledger for form tracking

GA4 is built for traffic and audience analysis. Lead Ledger is built for local business owners who need to know how many real inquiries the site produced.

Many sites use both. If you only care about leads, Lead Ledger alone is often enough.

Step by step

Track Gravity Forms in about ten minutes

  1. 1

    Install Lead Ledger

    Go to Plugins → Add New, search “Lead Ledger”, install, and activate from WordPress.org.

  2. 2

    Run the setup wizard

    Pick your business type, connect detected Gravity Forms forms, and set your first alert email.

  3. 3

    Submit a test lead

    Fill out the form on your site. It should appear under Lead Ledger → Leads within seconds.

  4. 4

    Review the dashboard

    Check this week’s totals, the 30-day chart, and top pages — no Google Analytics required.

FAQ

Gravity Forms tracking questions

No. Keep Gravity Forms for the form itself. Lead Ledger listens alongside it for logging, alerts, and trends.

No. Gravity Forms integration requires Lead Ledger Pro. Free tracks Contact Form 7, WPForms, Fluent Forms, Ninja Forms, Elementor Pro, Divi, and Beaver Builder with unlimited connections.

Lead Ledger still saves the submission in your dashboard. For Contact Form 7, we hook before mail delivery for that reason.

Yes. Lead Ledger tracks tel: link clicks site-wide on free — forms and phone clicks in one dashboard.

Keep reading

Related guides

Start tracking Gravity Forms submissions today.

Install Lead Ledger free, then upgrade to Pro to connect Gravity Forms and see every submission in one dashboard.

Download free on WordPress.org Get Pro — $69.00 per year