WordPress lead tracking

WordPress lead tracking for local service businesses

Track form submissions and phone clicks from Contact Form 7, WPForms, Fluent, Ninja, Elementor, Divi, and Beaver Builder — free on WordPress.org. No Google Analytics required.

Download free on WordPress.org See setup steps

What is WordPress lead tracking?

WordPress lead tracking means logging the actions on your site that indicate real business interest — usually form submissions and click-to-call phone taps — in one place you can check without opening Google Analytics or digging through email.

Lead Ledger is built for local service businesses: HVAC, plumbing, roofing, dental, legal, and other owners who need a straight answer — is my website generating leads?

Why page views are not enough

Analytics tools show traffic. They rarely show how many estimate requests, emergency calls, or contact forms your site produced this week. Email notifications help, but they get buried, are hard to count, and do not show trends or missed opportunities.

  • Form plugin email ≠ a searchable lead list
  • Phone clicks on tel: links are invisible in most analytics
  • Partial form abandoners never hit Submit
  • Owners need one dashboard, not five tools

What Lead Ledger tracks on WordPress

Install Lead Ledger from WordPress.org, run the setup wizard, and connect the forms you already use. Phone-click tracking works on standard tel: links site-wide with no extra shortcodes.

  • Contact Form 7, WPForms, Fluent Forms, Ninja Forms, Elementor Pro Forms
  • Divi Contact Form and Beaver Builder Contact Form (premium BB)
  • Native [lead_ledger_form] shortcode — unlimited on free
  • Gravity Forms on Lead Ledger Pro
  • Click-to-call (tel:) tracking with page and device context
  • Gravity Forms + Gutenberg block on Pro

Free vs Pro at a glance

The free plugin answers whether your site generates leads. Pro helps you respond faster, recover abandoned forms, attribute campaigns, fix page leaks, and work leads through to a booked job.

  • Free: unlimited supported forms, 1 email alert, 90-day history, dashboard chart, top pages/sources
  • Pro: SMS (BYO Twilio), partial capture, classified attribution, leak fix loop, Action Brief, workflow, CSV export

10-minute setup overview

Most local businesses are tracking within ten minutes: install, pick your business type, connect forms, set an alert email, and submit a test lead.

  • Install from Plugins → Add New or WordPress.org
  • Complete the 3-step wizard
  • Connect detected forms or paste the native shortcode
  • Send a test submission — it should appear under Lead Ledger → Leads

Integrations

Works with the forms you already use

Works with the forms you already use

Contact Form 7 WPForms Fluent Forms Ninja Forms Elementor Forms Divi Forms Beaver Builder Native [lead_ledger_form] Click-to-call (tel:) Gravity Forms · Pro

FAQ

WordPress lead tracking questions

No. It tracks and alerts on leads from your WordPress site. Pro adds light status workflow (New → Contacted → Scheduled → Won → Lost) but not a full sales CRM.

No — they solve different problems. GA measures traffic; Lead Ledger measures leads (forms + phone clicks). Many owners use both, or Lead Ledger alone if they only care about opportunities.

On your WordPress site in your database. Lead Ledger does not send lead records to an external CRM by default.

Unlimited supported external form connections on the free plan, plus unlimited native shortcode forms.

Yes. Native Divi and Beaver Builder contact forms are supported on free with no connection limit.

Keep reading

Related guides

Start tracking WordPress leads today.

Install free from WordPress.org — unlimited supported forms, phone-click tracking, and a dashboard built for owners.

Download free on WordPress.org Get Pro — $69.00 per year