Lead Ledger Pro

Never miss a lead worth paying for.

SMS alerts, partial capture, attribution, leak fix loop, Action Brief, scheduled job dates, CSV/PDF exports, and Gravity Forms — built for local businesses that depend on calls and contact forms.

$69.00 per year

Choose your planAnnual license · billed yearly · instant delivery

Price and checkout button update when you change your plan.

Get Pro — $69.00 per year Start free first

Secure checkout · Instant license delivery · GPL

Pro opportunity center
After-hours estimateSMS delivered · 9:42 PM
Respond now
Partial submissionPhone captured before exit
Recovered
Action Brief2 SLA · 1 follow-up · top leak
Do this first
Job scheduledHVAC estimate · Thu 2pm
Scheduled
Service page leak42 views · 0 leads · Track my fix
Needs fix

Why businesses upgrade

Pro pays for itself when one lead would have been missed.

Lead Ledger Pro adds SMS, partial capture, attribution, leak fix loop, Action Brief, scheduled jobs, and workflow on top of the free plugin you can install today.

Free WordPress.org listing Install from the directory
335+ Total downloads Live from WordPress.org
~10 Minute setup Guided 3-step wizard
$69.00 Pro starts at per year · 1 Site
Free forever on WordPress.org Lead data stays on your site No Google Analytics required 48-hour Pro email support

Everything in Pro

What you get before you buy

Free tells you whether your website is generating leads. Pro helps you respond faster, recover almost-leads, attribute campaigns, fix leaks, and close the loop from New to Won.

Read full documentation Compare Free vs Pro
  • Gravity Forms + Gutenberg block
  • Partial submission capture & SMS alerts (BYO Twilio)
  • Classified sources, UTMs, click IDs & first/last-touch reports
  • Leak fix loop + Action Brief + pipeline & won revenue
  • Scheduled job dates + workflow through Won/Lost
  • Follow-up reminders, SLA nudges & CSV export
  • PDF weekly/monthly emails · custom date ranges · 10 currencies
  • Up to 5 emails · route any detected form · Slack & Zapier webhooks
  • Cloud lead archive — CSV snapshots to Google Drive or Dropbox

Lead capture

Gravity Forms, Gutenberg, and partial recovery

Track every form that matters — including Divi and Beaver Builder — recover visitors who almost submitted, and use advanced native form fields without rebuilding your site.

Gravity Forms integration

Pro-only. Connects via gform_after_submission with field mapping overrides per form.

Divi & Beaver Builder forms

Track native builder contact forms without CF7. UTM and click IDs are injected into Divi and Beaver submissions automatically.

Gutenberg block

Insert the lead-ledger/form block in the block editor instead of pasting a shortcode.

Partial submission capture

On native Lead Ledger forms only: saves available email or phone when a visitor blurs a field, switches tabs, or closes the page — before they click Submit. Requires consent checkbox. Duplicates within five minutes are suppressed.

Advanced native form fields

Service type dropdown, city/ZIP, and TCPA SMS opt-in on native forms when Pro is active.

Attribution

Know where every lead came from

Stop guessing which ads, pages, and campaigns create real opportunities — see classified sources, UTMs, and click IDs on every lead.

Classified sources

Automatic labels such as Google Ads, Google Organic, Google Business Profile, Facebook, Instagram, Direct, Referral, and Other — instead of raw referrer domains only.

UTM campaign tracking

Stores utm_source, utm_medium, utm_campaign, utm_content, and utm_term on each lead. Dashboard includes a campaign performance table.

Click IDs

Captures gclid, fbclid, and msclkid when present in the landing URL for paid campaign correlation.

Landing + converting page

Records the first page the visitor landed on and the page where they submitted a form or clicked your phone number.

First-touch / last-touch toggle

Choose whether reports, exports, and webhooks credit the landing page (first touch) or the converting page (last touch).

Dashboard & reports

Deeper reporting and owner-friendly rollups

Action Brief, custom date ranges, pipeline value, won revenue, and richer digests give owners a clear picture without opening five tools.

Custom date range

Presets for 7, 30, and 90 days plus a custom range up to 365 days.

Top 20 pages

See more of your site map by lead volume compared to the free top-five list.

Estimated pipeline value

Open leads in New or Contacted status multiplied by your average job value setting.

Won revenue card

Tracks actual closed revenue when you mark leads Won and optionally enter a dollar amount.

Partial leads widget

Full list with contact details and links — not just a count teaser.

PDF email reports

Automated weekly (Monday) and monthly (1st of month) PDF summaries emailed to your team, including leak highlights and won revenue when applicable.

Daily or weekly digest

Pro can send a branded HTML digest daily or weekly with leak highlights, recent wins, SLA counts, pipeline/won revenue, and scheduled job totals when applicable.

Dashboard Action Brief (1.4.2+)

A prioritized “Do this first” panel on the dashboard: unanswered SLA leads, overdue follow-ups, top leaks, page-view onboarding, recent wins, and jobs scheduled today or this week.

Jobs today / this week (1.5.0+)

Stat cards and Action Brief rows when Pro leads have a scheduled visit date — a morning glance at booked work without opening the full list.

First leak scan on setup

When you finish the wizard or enable page views, Lead Ledger runs an initial leak scan so Pro owners see actionable results faster.

Leak report

Find pages and sources that waste traffic

Prioritized fix lists with impact scores, Track my fix, recent wins, and flagged-leaks charts — so you know what to fix first.

The Leak Report requires page-view collection to be enabled. Free shows only how many potential leaks were detected; Pro opens the full report at Lead Ledger → Leak Report.

Flagged-leaks chart

Top flagged pages or campaigns with views vs contacts bars — capped at five with an “N of M” footnote. Falls back to issue-type counts when only form errors are flagged.

Leak fix loop (1.4.1+)

Impact score prioritization, paginated action list, estimated opportunity when average job value is set, Track my fix baselines, Improved vs Still leaking badges, and Recent wins for 14 days.

Zero-lead page

Pages with 20+ views and zero leads in 30 days. Suggested fix: add a stronger CTA, shorten the form, or add a phone number.

Form errors

Integration submission failures logged from connected form plugins. Suggested fix: check for plugin conflicts.

Mobile phone gap

High mobile traffic but zero tel: clicks. Suggested fix: add a sticky call button.

Source waste

Traffic from a source with zero leads. Suggested fix: review ad creative or landing page.

Page performance table

Exact URL, 30-day views, mobile views, form leads, phone clicks, severity, explanation, and suggested fix — with pagination for large sites.

Workflow & export

Work leads from first touch to closed job

Move leads from first touch to booked job to closed deal — status workflow, scheduled dates, notes, follow-ups, and CSV export without a full CRM.

Lead status workflow

Move leads through New → Contacted → Scheduled → Won → Lost with filters and bulk status updates.

Scheduled job date (1.5.0+)

When a customer agrees to a visit, set status Scheduled and a Scheduled for date. Separate from follow-up reminders (which mean “chase this lead”). List filters include Scheduled today and Scheduled this week.

Internal notes

Up to 5,000 characters per lead, included in CSV export.

Won/lost outcome + revenue

Required outcome reason when closing a lead as Won or Lost. Optional revenue field on Won feeds dashboard and PDF rollups.

Follow-up reminders

Set a due date on open leads. Daily email reminders and list/dashboard filters for overdue follow-ups.

Unanswered SLA nudge

Email (and optional SMS) when New leads sit untouched past your threshold.

Lead quality (enhanced)

Spam & vendor detection auto-classifies each submission as lead, suspicious (possible vendor pitch), or spam — separate from sales status. Suspicious entries still alert with a Review subject line; spam is saved but silences instant email, SMS, and webhooks. Pro adds strict/balanced/relaxed sensitivity, custom block phrases, and bulk spam purge.

CSV bulk export

Export all or filtered leads with UTF-8 BOM. Columns include UTM fields, status, scheduled date, outcome, revenue, notes, landing page, and more.

Cloud archive

Back up leads to Google Drive or Dropbox

Upload CSV snapshots to Google Drive or Dropbox on a schedule — weekly backups and pre-purge safety nets before retention deletes old leads.

Lead Ledger Pro can upload CSV snapshot files to your Google Drive or Dropbox account. This is file upload only — not Google Sheets and not live row-by-row sync. CSV columns match Leads → Export CSV (UTF-8 BOM for Excel).

Configure under Lead Ledger → Settings → Pro → Cloud lead archive. You create your own Google or Dropbox OAuth app and connect it to your site — Lead Ledger does not store your leads on our servers.

When uploads run

Weekly: full snapshot every Sunday at 6:30 AM site time. Pre-purge: leads about to expire under your retention setting, uploaded before the daily purge. Manual: click Archive now in settings for an immediate test upload.

File names

lead-ledger-archive-YYYY-MM-DD-weekly.csv, lead-ledger-archive-YYYY-MM-DD-pre-purge.csv, and lead-ledger-archive-YYYY-MM-DD-manual.csv.

Google Drive setup

1) In Google Cloud Console, create a project and OAuth client ID (Web application). 2) Add the redirect URI shown in Lead Ledger settings (under Cloud lead archive → Google Drive). 3) Paste Client ID and Client secret into Lead Ledger, save, then click Connect Google Drive. 4) Optional: paste a Drive folder ID from the URL after /folders/ — leave empty for Drive root. Google scope is drive.file (files created by the app only).

Dropbox setup

1) In the Dropbox App Console, create an app with Scoped access. Choose Full Dropbox (recommended) or App folder. Enable files.content.write permission. 2) Copy App key and App secret into Lead Ledger settings. 3) Add the redirect URI shown in settings. 4) Save, then click Connect Dropbox. 5) Set folder path (default /Lead Ledger).

After a successful connect

Settings shows Connected as your@email.com with the connection date. Access tokens refresh automatically. Use Archive now to verify the first upload. When retention is not unlimited, the dashboard shows a 10-day heads-up before purge — pre-purge archive runs so expiring rows are uploaded first.

Troubleshooting

Redirect URI mismatch: copy the exact URI from Lead Ledger settings into Google or Dropbox — no trailing slash differences. Not connected: enter OAuth credentials, save settings, then connect (not before save). Stale connection: if you change Client ID/secret or revoke access in Google/Dropbox, reconnect. Upload errors: check Last error in settings, confirm cron/Action Scheduler runs on your host, and try Archive now. Wrong folder: verify Drive folder ID or Dropbox path. Still stuck? Export CSV manually from Leads while you troubleshoot.

Not the same as Google Sheets sync

Cloud archive uploads CSV files on a schedule. For live CRM or spreadsheet automation, use Pro webhooks with Zapier instead.

Alerts & integrations

Reach your team wherever they work

Reach owners and teams through email, SMS, Slack, and webhooks so new opportunities get a response before your competitor calls back.

Up to 5 email recipients

One primary plus four additional addresses for instant lead alerts.

Email routing rules

Up to 10 rules route instant alerts by any detected form ID (including forms not yet connected), tel: phone clicks, or native service type. First match wins.

SMS alerts (BYO Twilio)

Owner mobile alerts only — not two-way texting to leads. You provide Account SID, Auth Token, and from-number. Includes quiet hours, templates for form/call/partial events, and a 200 messages/month cap.

Slack incoming webhooks

Post formatted lead alerts to hooks.slack.com endpoints.

Generic HTTPS webhooks

POST JSON on lead_created and status_updated events. Payload includes scheduled date, quality, service type, UTM fields, and more. Optional HMAC signature, 5xx retry, and Zapier-ready fields. Up to 3 Slack + webhook endpoints combined.

License & settings

Activate and configure Pro

Activate once, configure retention and average job value, and get Pro support when you need help.

License activation

Go to Lead Ledger → Settings → License. Enter your LLLED- key from wplocalliftledger.com. Deactivate before moving to a new domain.

Retention settings

Choose 30, 90, 365 days, or unlimited lead history instead of the free 90-day rolling window. Enable cloud archive with pre-purge uploads, or export CSV manually before shorter retention windows.

Display currency

Settings → Pro → Currency supports USD, GBP, EUR, CAD, AUD, NZD, MXN, INR, PHP, and ZAR for pipeline value, leak estimates, PDF reports, and webhooks.

Average job value

Powers the estimated pipeline value card on the dashboard.

Bundled Spanish (es_ES)

Pro includes a bundled Spanish admin translation. Set your site language to Spanish to use it.

Email support

Pro customers receive email support with a 48-hour response target.

Ready to upgrade?

Compare plans on the pricing page or install the free plugin first and upgrade when you hit a limit.

Integrations

Works with the forms and tools you already use

Pro adds Gravity Forms, Slack, HTTPS webhooks, and Zapier-ready payloads on top of the free plugin integrations.

Works with the forms you already use

Contact Form 7 WPForms Fluent Forms Ninja Forms Elementor Forms Divi Forms Beaver Builder Native [lead_ledger_form] Click-to-call (tel:) Gravity Forms · Pro

Free vs Pro

Limits at a glance

Start free on WordPress.org and upgrade when you need SMS, attribution, leak reports, workflow, or Gravity Forms.

Feature Free WordPress.org Pro $69.00 per year
Lead capture
External forms (CF7, WPForms, Fluent, Ninja, Elementor, Divi, Beaver) Unlimited Unlimited
Native forms Unlimited shortcode Unlimited + Gutenberg block
Gravity Forms Yes · unlimited
Click-to-call (tel:) tracking Unlimited Unlimited
Partial submission capture Count teaser only Full contact on native forms
Alerts & integrations
Instant email alerts 1 address Up to 5 addresses
Email routing rules Up to 10 · any detected form or tel: click
Digest email Weekly (Monday) Daily or weekly + leak highlights
SMS alerts BYO Twilio · 200/mo · quiet hours
Slack / webhooks (Zapier-ready) Up to 3 HTTPS endpoints
Attribution & analytics
Source breakdown Referrer domain only Classified sources + UTM + click IDs
Landing + converting page Stored on every lead
First/last-touch attribution Toggle in reports & exports
Traffic funnel chart Yes · page views opt-in Yes · page views opt-in
Dashboard date range Last 30 days Custom · up to 365 days
Top pages shown 5 20
Pipeline & won revenue Open leads × avg job value + closed Won
Leads & workflow
Lead history retention 90 days (notice before purge) 30 / 90 / 365 / unlimited
Lead quality (spam filter) Basic auto-detect Custom phrases & sensitivity
Lead list & detail View-only · search & filters Edit status, notes & bulk actions
Status workflow Teaser only New → Contacted → Scheduled → Won → Lost
Scheduled job date Status + date · today/week filters
Follow-up reminders Due dates + daily email nudge
Unanswered SLA nudge Email + optional SMS
Won/lost outcome + revenue Teaser only Required reason + optional Won $
Export JSON per lead only CSV bulk export (filtered)
Cloud lead archive (Drive / Dropbox) Scheduled CSV upload · weekly + pre-purge
Leak detection & reports
Partial leads widget Count teaser only Full list with contact details
Leak report Count teaser only Full report + fix suggestions
Leak fix loop Track fixes, recent wins & estimated opportunity
Dashboard Action Brief Prioritized “Do this first” panel
Flagged-leaks chart Views vs contacts on flagged pages
Display currency 10 currencies for pipeline & leak estimates
PDF email reports Weekly + monthly
Support & licensing
Spanish admin UI (es_ES) Community language packs Bundled
Support WordPress.org forums Email · 48hr response
Free · WordPress.org

Lead Ledger Free

Is your website generating leads? Now you’ll know.

$0 on WordPress.org

  • CF7, WPForms, Fluent, Ninja, Elementor, Divi & Beaver — unlimited on free
  • Native form shortcode [lead_ledger_form]
  • Unlimited click-to-call (tel:) tracking
  • Dashboard: stats, 30-day chart & traffic funnel (opt-in page views)
  • Top 5 pages & referrer domains · searchable lead list
  • 90-day lead history · per-lead JSON export
  • 1 email alert + Monday weekly digest
  • Basic lead quality scoring · community support on WordPress.org
Download free on WordPress.org
Pro · annual license

Lead Ledger Pro

Never miss a lead worth paying for.

$69.00 per year

Choose your planAnnual license · billed yearly · instant delivery

Price and checkout button update when you change your plan.

  • Gravity Forms + Gutenberg block
  • Partial submission capture & SMS alerts (BYO Twilio)
  • Classified sources, UTMs, click IDs & first/last-touch reports
  • Leak fix loop + Action Brief + pipeline & won revenue
  • Scheduled job dates + workflow through Won/Lost
  • Follow-up reminders, SLA nudges & CSV export
  • PDF weekly/monthly emails · custom date ranges · 10 currencies
  • Up to 5 emails · route any detected form · Slack & Zapier webhooks
  • Cloud lead archive — CSV snapshots to Google Drive or Dropbox
Get Pro — $69.00 per year

Secure checkout · Instant license delivery · GPL

payment methods All pricing is in USD. You can change plans or cancel your account at any time. * Special introductory pricing, all renewals are at full price displayed during checkout.

Stop paying for three tools that don’t talk to each other. WPForms Pro + Zapier + call tracking ≈ $600+/year. Lead Ledger Pro starts at $69.00 per year.

Product demo

See Lead Ledger Pro in action

Watch how Pro tracks forms, phone clicks, partial submissions, campaign sources, and leak reports — so your team responds faster.

One recovered job can pay for the year.

Lead Ledger Pro starts at $69.00 per year for one site. Install free first, then upgrade when you are ready.

Download free on WordPress.org Get Pro — $69.00 per year