WPForms guide

How to track WPForms submissions without Google Analytics

WPForms sends email when someone submits — but email is not a lead log. This guide shows how to track every submission in WordPress with Lead Ledger, no GA events required.

Download free on WordPress.org See setup steps

Why WPForms email is not enough

WPForms can email you each submission, and plugins like Flamingo can store messages — but neither gives you a weekly lead count, top pages, or phone-click context alongside form leads.

Google Analytics can count generic events, but setting up form conversion tracking takes time and still does not give you a searchable lead list with contact details.

  • Email gets buried or fails when SMTP breaks
  • No trend chart for forms vs phone clicks
  • GA shows traffic, not a lead log with names and numbers
  • Multiple forms are hard to compare week over week

Track WPForms with Lead Ledger (recommended)

Lead Ledger connects to WPForms on the free plan with unlimited form connections. Every submission is saved in your WordPress database — even when mail delivery fails.

  • Searchable lead list with page URL and timestamp
  • Instant email alert + Monday weekly digest
  • Dashboard chart: forms vs click-to-call events
  • Top pages and referrer domains
  • Spam and vendor pitch detection built in

Google Analytics vs Lead Ledger for form tracking

GA4 is built for traffic and audience analysis. Lead Ledger is built for local business owners who need to know how many real inquiries the site produced.

Many sites use both. If you only care about leads, Lead Ledger alone is often enough.

Step by step

Track WPForms in about ten minutes

  1. 1

    Install Lead Ledger

    Go to Plugins → Add New, search “Lead Ledger”, install, and activate from WordPress.org.

  2. 2

    Run the setup wizard

    Pick your business type, connect detected WPForms forms, and set your first alert email.

  3. 3

    Submit a test lead

    Fill out the form on your site. It should appear under Lead Ledger → Leads within seconds.

  4. 4

    Review the dashboard

    Check this week’s totals, the 30-day chart, and top pages — no Google Analytics required.

FAQ

WPForms tracking questions

No. Keep WPForms for the form itself. Lead Ledger listens alongside it for logging, alerts, and trends.

Unlimited supported external form connections on the free plan.

Lead Ledger still saves the submission in your dashboard. For Contact Form 7, we hook before mail delivery for that reason.

Yes. Lead Ledger tracks tel: link clicks site-wide on free — forms and phone clicks in one dashboard.

Keep reading

Related guides

Start tracking WPForms submissions today.

Install Lead Ledger free from WordPress.org — connect WPForms and see every submission in one dashboard.

Download free on WordPress.org Get Pro — $69.00 per year